Projects copy — Sophie Lietz

00.

Sophie Lietz

I’m a graphic designer with an interest in typography, systems-based design, and visual communication.

About

Currently a Designer at VSA Partners in Chicago, IL. Previously at Durham Studio, Order, Rockwell Group, and A LINE Studio.

Studied design at the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP).

Contact

Sophielietzdesign@gmail.com
Resume

01.

In Focus

Publication

Senior Capstone
2025

In Focus is a history publication designed to make dense information easier to navigate and retain. Clear hierarchy, generous white space, and familiar typefaces create a more focused reading experience.

1/8 In Focus Spreads

2/8 In Focus Poster

3/8 In Focus Spreads (Motion)

4/8 Page Detail

5/8 In Focus Spreads

6/8 In Focus Image Style

7/8 In Focus Section Markers (Motion)

8/8 In Focus Spreads

02.

Enable Injections

Brand Applications

Durham Studio
2025

At Durham Studio, I created applications for Enable Injections across print and large-scale event graphics. Each piece uses a unique composition while staying consistent with the established brand.

1/3 Enable Injections Advertisment

2/3 Enable Injections Backdrop

3/3 Enable Injections Advertisment

03.

Rotate

Brand Applications

A LINE Studio2023

At A LINE Studio, I helped develop assets for Rotate, with a focus on motion. I created animated posters that reinforce the brand’s concept of continuous, 360° security.

Credits: Maor Ofek, Tess Lenk, Mackenzie Pringle, Michael Meyer, James Trump, Nick Monkhouse, & Hongjin Lan.

1/5 Rotate Digital Posters (Motion)

2/5 Instagram Preview Post (Motion)

3/5 Rotate Posters

4/5 Rotate Posters

5/5 Tagline (Motion)

04.

Coax

Brand Identity
& Industrial Design

Student Project2023

Coax is an interactive lamp that shapes the atmosphere of a room. I developed the identity and packaging in collaboration with industrial designers for a limited production of 15 lamps.

Credits: Sarah Sheerajin & Ian Wolfe.

1/7 Coax Final Design

2/7 Instruction Manual

3/7 Packaging Photograph

4/7 Dieline

5/7 Logo

6/7 Presentation Design

7/7 Moodboard Design

05.

Calvin Harris 2025

Campaign Identity

Order
2024

At Order, I developed a campaign identity and social assets for Calvin Harris at Ushuaïa Ibiza. A blazing sun motif paired with restrained typography creates a bold, energetic visual language.

1/3 Hero Graphic

2/3 Merch

3/3 Instagram Story

06.

Verre

Brand Identity

Personal Project
2026

Verre is a skincare identity built around an editorial approach to typography and image. Muted color, close-up photography, and restrained typography create a distinct and cohesive visual language.

1/5 Lotion Tube

2/5 Verre Logo

3/5 Color Palette

4/5 Image and Type

5/5 Type

07.

Order Type Foundry

Type Study

Order
2025

At Order, I created promotions for Order Type Foundry. Typographic layouts and simple animations highlight the character and range of each typeface.

1/3 Pastiche Grotesque (Motion)

2/3 Etude (Motion)

3/3 Plebeian

08.

Wenzel Distillery

Gin Label

Durham Studio
2025

At Durham Studio, I developed a gin label concept for Wenzel Distillery. Typography set against tight margins offer a more experimental take on the identity.

1/3 Front Label

2/3 Back Label

3/3 Full Bottle Front

09 .

The Meat Industry

Infographic

Student Project
2022

The Meat Industry examines the ethical and environmental impact of meat production. Simplified data visualization makes complex information direct and accessible.

1/3 Infographic

2/3 Detail

3/3 Detail

10 .

A LINE Social

Motion Studies

A LINE Studio
2023

At A LINE Studio, I created motion studies for the studio’s social media. A consistent framework uses animation to showcase a range of projects and visual identities.

1/2 Promotional Post (Motion)

2/2 Promotional Post (Motion)