© Sophie Lietz 2026    
00.Sophie Lietz

Resume
Contact

I’m a graphic designer with an interest in typography and visual systems. My work emphasizes clarity, structure, and careful execution.

Currently a Designer at VSA Partners in Chicago, IL. Previously at Durham Studio, Order, Rockwell Group, & A LINE Studio.
01.In Focus
Publication

Senior Capstone
2025

In Focus is a history publication designed to make dense information easier to navigate and retain. Clear hierarchy, generous white space, and familiar typefaces create a more focused reading experience.

1/8  In Focus Spreads
2/8  In Focus Poster
3/8  In Focus Spreads (Motion)
4/8  Page Detail
5/8  In Focus Spreads
6/8  In Focus Image Style
7/8  In Focus Section Markers (Motion)
8/8  In Focus Spreads
02.Enable Injections

Brand Applications

Durham Studio
2025

At Durham Studio, I created applications for Enable Injections across print and large-scale event graphics. Each piece uses a unique composition while staying consistent with the established brand.

1/3   Enable Injections Advertisment
2/3   Enable Injections Backdrop
3/3   Enable Injections Advertisment
03.Rotate

Brand Applications

A LINE Studio2023


At A LINE Studio, I helped develop assets for Rotate, with a focus on motion. I created animated posters that reinforce the brand’s concept of continuous, 360° security.

Credits: Maor Ofek, Tess Lenk, Mackenzie Pringle, Michael Meyer, James Trump, Nick Monkhouse, & Hongjin Lan.

1/5  Rotate Digital Posters (Motion)

2/5 Instagram Preview Post (Motion)
3/5  Rotate Posters
4/5  Rotate Posters
5/5  Tagline (Motion)
04.Coax

Brand Identity
& Industrial Design

Student Project2023

Coax is an interactive lamp that shapes the atmosphere of a room. I developed the identity and packaging in collaboration with industrial designers for a limited production of 15 lamps.


1/7 Coax Final Design
2/7  Instruction Manual
3/7  Packaging Photograph
4/7  Dieline
5/7  Logo
6/7  Presentation Design
7/7  Moodboard Design
05.Calvin Harris 2025
Campaign Identity

Order 
2024

At Order, I developed a campaign identity and social assets for Calvin Harris at Ushuaïa Ibiza. A blazing sun motif paired with restrained typography creates a bold, energetic visual language.

1/3  Hero Graphic
2/3  Merch
3/3  Instagram Story
06.Verre
Brand Identity

Personal Project
2026

Verre is a skincare identity built around an editorial approach to typography and image. Muted color, close-up photography, and restrained typography create a distinct and cohesive visual language.

1/5  Lotion Tube
2/5  Verre Logo
3/5  Color Palette
4/5  Image and Type
5/5  Type
07.Order Type Foundry
Type Study

Order
2025

At Order, I created promotions for Order Type Foundry. Typographic layouts and simple animations highlight the character and range of each typeface.

1/3  Pastiche Grotesque (Motion)
2/3  Etude (Motion)
3/3  Plebeian
08.Wenzel Distillery
Gin Label

Durham Studio
2025

At Durham Studio, I developed a gin label concept for Wenzel Distillery. Typography set against tight margins offer a more experimental take on the identity.


1/3  Front Label
2/3  Back Label
3/3  Full Bottle Front
09 .The Meat Industry
Infographic

Student Project
2022

The Meat Industry examines the ethical and environmental impact of meat production. Simplified data visualization makes complex information direct and accessible.

1/3  Infographic
2/3  Detail
3/3  Detail
10 .A LINE Social
Motion Studies

A LINE Studio
2023

At A LINE Studio, I created motion studies for the studio’s social media. A consistent framework uses animation to showcase a range of projects and visual identities.

1/2  Promotional Post (Motion)
2/2  Promotional Post (Motion)